If you've handled your firm's advertising campaign, you are probably well aware of your state bar's restrictions on advertising. Though each state has its own rules, there are some general propositions that apply nearly everywhere, such as prohibitions on solicitation, required disclaimers ("The information provided herein is not to be relied upon..."), and restrictions on the use of the term "specialist."
While the state bar might be your biggest fear, they aren't the sole source of advertising regulations. The Federal Trade Commission also has a number of rules that must be followed. Lawyers should be particularly aware of their guidelines for testimonials, endorsements, and social media advertising.