The ABA Journal recently reported that a new online lawyer referral service "recently received $690,000 in angel investor funding." But that's not what grabbed our attention ... it was the company's name, Lawdingo.
Lawdingo? What's a Lawdingo? It sounds like a character out of a Dr. Seuss book, but we assure you, it's not.
How Lawdingo Works
Attorneys pay $92 month to be listed on the Lawdingo website, which includes the ability for attorneys to create profiles, declare availability for consultation calls, and specify practice areas. Potential clients who are registered Lawdingo users, have the ability to email questions, or set up a phone consultation, sometimes immediately, to have their legal questions answered.
Lawdingo facilitates all of this, and handles all of the payments, and there is no contract or referral fee (because that would not be ok). Clients also have the option to write a review that is visible to other potential clients. The service is very similar to UpCounsel, however with UpCounsel you bid for your work, and with Lawdingo you pay a flat subscription fee.
Is It Right for You?
According to its website, "Lawdingo introduces a modern communication network into the industry that allows solo practice attorneys to provide a better level of service to clients than can their larger firm counterparts." Nikhil Nirmel, founder and CEO of Lawdingo also notes that Lawdingo focuses on "small practice attorneys" who "don't operate as much on a strict appointment schedule ... Unless they're in court, they can still take client calls," reports TechCrunch.
If you are looking for more work, Lawdingo may be worth a try. First, its database includes lawyers in all states, so you don't have to worry about your jurisdiction not being included in the service. Second, you can view the online profile you create as a marketing expense. If you do end up getting clients, and doing good work, the positive reviews on your profile may only lead to more work. At $92 a month, you may want to take the gamble and try it out for a few months.
Would you use a service like Lawdingo to increase your client base? Tell us on LinkedIn.
- If You Bid It, They Will Come: Try UpCounsel to Up Your Business (FindLaw's Technologist Blog)
- Community Involvement: 5 Ways to Build Your Client Base (FindLaw's Strategist Blog)
- Customer Service 101: Keeping Your Clients Happy (and on Retainer (FindLaw's Strategist Blog)