We are smack in the middle of National Small Business Week.
Didn't know? Didn't care? Well, as a small law firm partner, you should. Your law firm after all is a small business, and all of the things business owners have to worry about -- you do too (and then some).
Inevitably, any conversation about small business involves drumming up more business, a/k/a marketing. So to get in the swing of National Small Business Week, we thought we'd chat about law firm marketing.
The Fine Line Between Marketing and Soliciting
As attorneys who effectively run your own businesses, you always need to walk the fine line of marketing, without stepping into unethical areas of soliciting. As you work on you law firm's marketing plan, always keep in mind the ABA's Model Rules of Professional Conduct Rule 7.3 about the prohibition on the solicitation of clients.
Your Clients Want to Hear from You
Just last week, we talked about the use of branding and storytelling to help you develop your client base. If that wasn't convincing enough, consider this: Business Wire recently reported that a new survey indicates that customers want to read "original content directly from the companies themselves, [noting] nearly half of respondents (46%) read the blogs of their favorite brands." What does that mean for law firms? Clients want legal information from a source they trust -- their lawyers.
Develop Your Story (or Let Us Help)
So how do you go about developing your story? Branding. We've covered the topic pretty well, but if the just the term branding makes your eyes glaze over, consider contacting FindLaw to help you with Lawyer Marketing. In addition to the informative blog you're currently reading, FindLaw has a Lawyer Marketing division that concentrates on, and excels and telling lawyers' stories. For more information on how FindLaw can help you develop your brand, visit LawyerMarketing.com.
How will your firm recognize National Small Business Week? Let us know @FindLawLP on Twitter.
- Business Plan 101: Why You Need One, What's In It (FindLaw's Strategist Blog)
- Mind Your Own Business: National Women's Small Business Month (FindLaw's Strategist Blog)
- Community Involvement: 5 Ways to Build Your Client Base (FindLaw's Strategist Blog)