Strategist - The FindLaw Law Firm Business Blog

How About a Pop-Up Law Firm?

If you can't get a traditional practice off the ground, maybe it's time to hang your shingle on a kiosk.

So what if people think you're an ambulance chaser. Why not just buy an ambulance and cut to the chase?

Maybe some lawyers will laugh at you, but you could be laughing all the way to the bank. The pop-up business is a $50 million industry.

Pop-Up Shops

We're just joking about buying an ambulance, but the pop-up business is booming. It's about being mobile and going where the fish are biting.

The business model works for many entrepreneurs. Carolyn Elefant, the popular blogger on MyShingle, says it could also work for lawyers.

"For example, maybe a group of solos want to set up a monthly legal clinic for start-ups but can't figure out where to host it?" she says. "Or perhaps you'd like to sponsor some kind of festival or get together for existing clients."

The biggest challenge seems to be, where to pop-up? Maybe some architects have figured it out.

Law Firm of the Future?

Gensler, a Washington D.C. firm, designed a temporary office to showcase the "law firm of the future." It was made to be built and torn down in a week.

Theoretically, it could go into any open space -- like an exhibit hall or a warehouse. It features an open floor plan, standard offices and plenty of communal space.

The temporary office beats a kiosk for working space. But how cool would it be to have legal intake booth in the same mall with the helicopter drones?

I see personal injury clients already.

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