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How to Capitalize on Media Mentions

So you got your Andy Warhol minutes of fame from a news story, but now what?

Start a reality TV show? Hire a crowd? Hang on, we're not going there. That's for politicians.

We're lawyers, and we use social media, websites, and blogs. Here's how to make your Warhol minutes last a lifetime:

Social Media

If you haven't heard, President Trump just nominated a Twitter-famous judge to the U.S. Fifth Circuit Court of Appeal. Justice Don Willett has a deserved reputation for his judicial intellect, but he is more famous -- with nearly 100,000 followers -- for his tweets.

The lesson here is, post your news mention on any social media your firm uses. If the news mentioned other professionals, compose tweets or posts that mention them and share liberally.

"Be generous here," says Lisa Banks for AttorneyatWork. "They will be likely to interact with your post to amplify your reach even further."

Websites

If you don't have a dedicated website, a Facebook page will do. It's not a FindLaw FirmSite, but that's another story.

Here's a difference with dedicated websites. You -- not all your "friends" --can post information on them. Plus, there's the cool factor that a purpose-driven website offers -- like making your law firm famous.

Seriously, put your media mentions, or even video clips, on your website in conspicuous places. Create a "news' page and add press releases, then link any releases you send out to your website.

Blogs

Hello? You're reading one. You can write one, too.

Blogs are like magazine and newspaper columns. Pick your subject, post about that news mention, and link it your website. Then share the blog on social media.

Write, rinse, and repeat. How do you think the news does it anyway?

Want information on effective advertising? Let the experts at FindLaw's Lawyer Marketing give you a hand.

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