Guest post by Jennifer K. Wendell, Esq.
The internet has been around long enough that attorneys have had time to adapt to how it can make their business more efficient and profitable, how they can use it to market to those they may not have reached before, and how they can even use it as a creative and informative outlet to compliment their legal services.
Yet, with the development of legal websites and blogs, a potential client now has the ability to find legal information on just about any issue within seconds, not to mention a plethora of fill-in-the-blank legal documents he or she can purchase online for a lesser fee than most attorneys charge. The result, especially in this economy, is that many attorneys still struggle with how they can convince potential and even existing clients to value their legal services.
So then, when a client knows that legal information can be obtained for free on the internet and that he or she can buy a fill-in-the-blank document online for a fraction of your hourly rate, how do you convince your client that your expertise is needed?