Maybe you Facebooked in college, or tweeted once or twice, just to see what the hype is about. Or perhaps you've been a luddite to this point and practiced online abstinence, eschewing social media as a venue for self-important twits to babble about their latest culinary consumption.
Now you're having second thoughts. You want to reach out to a new and broader clientele. You've heard about the benefits of online discussions with "thought leaders." You want to go back-and-forth with the legal Twitterati.
You could buy a lengthy, expensive book on social media management. You could go into it blind, Facebooking and Tweeting until your fingers bleed, with little to nothing to show except, maybe, an ethical violation or two.
Here is a better, more efficient, and free idea: