Who doesn't want to be on TV? It is a chance to be famous, even if only for your 15 minutes, and it's a great chance to market your skills and that of your firm. But, if you're going to be interviewed for a TV news story (especially on national TV), there's a chance the interview will be conducted via speakerphone. So how do speakerphone interviews work, and how can lawyers prepare for them?
For a speakerphone interview, a cameraperson (and sometimes an audio technician) will record your on-camera responses, but the reporter won't be there in person. Instead, the reporter (or a producer) will ask you questions via speakerphone, so he or she doesn't even have to leave the office.