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How Lawyers Are Content Marketing Geniuses

We swear we're not making this up: lawyers are absolutely dominating the field of content marketing. According to Contently, law firms both large and small are getting into the game of providing regular (and useful) content for potential clients. This is perhaps a little surprising considering the profession's reputation for keeping its valuable information to itself.

Actually, if there's any industry that is ripe for content marketing, it's the legal profession.

You want to keep in touch with clients, to let them know you're invested in their divorce, assault charge, corporate restructuring, what have you. But frankly, you're too busy working on their and everyone else's legal problems to give as many personalized notes as you might like to.

Should you look to the healthcare industry for a solution? Many overworked doctors, it seems, have turned to "automated email empathy" to keep patients engaged by putting robots in charge of the follow ups.

The health care industry continues to be reshaped by changes in federal law and technological developments. Health care companies are merging at greater rates and putting more attention towards corporate governance. Patients are starting to receive their first video consultations and turning to health care apps.

Many of these industry developments have legal implications that will directly influence health law practitioners this year. And you don't need a crystal ball to see what those issues will be. Bloomberg BNA's Health Law Reporter's 2016 outlook is good enough, outlining the major issues that will face lawyers and the industry in the year ahead. Here are the highlights.

If you're a lawyer who helps shady characters invest in high-end real estate or aids anonymous L.L.C.s looking to buy up Manhattan penthouses, the feds may have you in their sights.

The Treasury Department announced last week that it will start identifying and tracking secret buyers of high-end real estate and will soon turn its focus to the real estate agents, bankers, and attorneys who assist in the deals.

Where to Find Legal Interns

If you're not using interns, you're missing out. Sure, interns provide work -- often cheap (but not free) work. But more importantly, they can bring fresh perspectives and energy to your practice. Working with interns is an easy way to mentor a new generation of lawyers and give back to the legal community. Plus, the really good ones might even join you after they graduate.

Here's where you can find them.

Study: 'Overqualified' Employees Outperform Colleagues

Next time you hire for your law firm, you might want to take a second look at the resume of that 'overqualified' applicant. A new study suggests that such overqualified applicants are probably a better fit for the job than you might assume.

One of your most important assets is your reputation. And with more and more potential clients looking to the Internet when researching attorneys, online reviews can have a big impact on your practice. But usually, when a disgruntled client posts a malicious review, there's not much a lawyer can do about it.

That wasn't the case for one Florida attorney, though. When Ann-Marie Guistibelli's client left her a false and disparaging online review, she took him to court -- and won $350,000 in punitive damages.

Want to avoid a disgruntled client, a contested bill, or an unjustified bar complaint? You'll need to do more than just a good job. You'll have to make sure clients have a clear expectation of what to expect from you and when to expect it.

One of the easiest ways to keep your clients happy -- and hopefully get some good word of mouth recommendations -- is to make sure both of you are on the same page about fees, deadlines, and possible outcomes. Here's how to establish those expectations clearly, early on.

Attorneys often hold sensitive, private information on their clients; information which, if lost, can be extremely damaging to both clients and their lawyers. And hackers are increasingly targeting law firms, stealing proprietary information on their competitors, or using ransomware to hold important information hostage.

Thankfully, a new report shows that most lawyers are starting to take the risks of a data breaches seriously: 95 percent of surveyed firms had a data breach plan in place or were developing one.

Hoverboards were 2015's Cabbage Patch Doll or Tickle-Me Elmo -- that is, the gift to get this holiday season. The self-balancing platforms on wheels (think Segway's, but without anything to hold on to) are everyone's favorite new toy. That is, when they're not dropping you on your back or bursting into flames.

And now, lawyers want in on the fun too. Here's why the New Year may be the year of hoverboard liability.