Business people know that one of the best ways to figure out what you're doing right or wrong is to spy on what the competition is doing. Back in Ye Olde Times, that might have involved sending a "secret shopper" in to report back what happened at another law firm's intake interview.
Today, though, it's as easy as visiting another firm's website -- and it can be other firms anywhere in your state, or even elsewhere in the country. It pays to take some time to see what the competition, or even your non-competition peers, are doing.
What can you learn from visiting other attorneys' websites?