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There's a reason LinkedIn urges you to upload a photo. For better or worse, how we look deeply affects others' perceptions of our strength, intelligence and trustworthiness, according to a round up of the relevant neuroscience done by Entrepreneur Magazine.

Happy faces -- think smiling, bright eyes -- make you seem more trustworthy. People respond better to faces they perceive as healthy over ones they see as smart. Those sort of impressions matter, especially when you're looking for a leg up in a job hunt.

So, are you ready for your close up? Here's five tips to help you repeat the benefits of a well-done LinkedIn photo:

People tend to think marketing is simple: a jingle, a camcorder and voila -- you're a veritable Don Draper, ready to sell yourself to the world. If only it was so easy. In fact, marketing, like law, requires a bit of expertise.

Just as you wouldn't cut your own hair or do your own dental work, most lawyers could probably benefit from hiring a marketer. But when is the right time?

Spring is here and with it come new beginnings. Baby birds are chirping, tulips are sprouting, and -- marketing plans are getting reevaluated? Yep, the season of regrowth and regeneration is a great time to turn a sharp eye on your legal marketing strategy.

But, what exactly do you need to look at when reevaluating your marketing strategy? Here's three questions that can help you determine what you're doing right and what you could do better.

Many lawyers underestimate the importance of keeping in touch with clients off the clock. Being proactive in client communications and contact may be the key to client satisfaction -- and retention. Making your clients feel like a priority is one of the best ways to keep them around, and an off the clock visit, lunch, or call is a great way to accomplish that.

Your existing clients will be the source of most of your business, so check in, off the clock, regularly to make sure that your clients know they are valued and feel satisfied.

FindLaw has a blog for in-house counsel and a blog for solos and small firms. But what would happen if they collided, like a comic book crossover? That's what this particular article is about: Marketing yourself to in-house counsel.

Mind blown yet? If you specialize in a particular field of niche litigation, you may want to consider marketing to in-house lawyers and general counsels, who always need help when it comes to the esoteric stuff. Here are some tips.

You might not give a lot of thought to how you sign off on your emails, but your "Sincerely," or "peace" can have a big impact on how you are perceived.

There are plenty of lists out there giving you examples of how to close an email. Forbes alone offers 146 ways, split amongst two lists. We think you're smart enough that you don't need to see every iteration of "Best regards" -- please don't use "Rgds" though. Instead, here are some general tips that should govern your email sign off, whatever phrase you use to end it.

There's plenty of bad advertising out there. Sometimes, though, bad spills over and becomes an outright disaster. The annals of advertising are full of campaigns gone wrong. Very, very wrong.

In the spirit of learning from others' mistakes, here's three major disasters -- and what you can do to avoid them in your own marketing:

You've taken our advice and expanded your practice to niche areas, but what are the corners of these practice areas? You can take your niche practice the next level by becoming specialized in a highly esoteric type of action inside a highly esoteric field of law.

Sounds like a Russian nesting doll, but it could be just the thing you need to set yourself apart from all the personal injury lawyers and DUI defense firms. Here are some ideas for niche audiences you can pursue.

If you've turned on a TV lately, you may have seen the new advertising campaign for Apartments.com. In the ads, comedian Jeff Goldblum plays a Steve Jobs-like, Silicon Valley guru.

In the first ad of the campaign, he stands in a black, futuristic void and spouts off meaningless buzzwords about paradigm shifting and thought leading. It's meant to be both a parody -- mocking the cult of Steve and the inanity of techno-futurism -- and legitimate praise for the website.

The ads are pretty funny, but they aren't the most informative; there's little beyond the viewer's curiosity that will drive them to Apartments.com instead of a competing listing site. They've got the faith of the company behind them, though, and are being backed by a $100 million campaign. Is there something for lawyers to emulate here? Can your marketing strategy be funny and effective?

Lawyers are still relatively new to marketing. While Sears and Coca-Cola have been reaching out to the public since the pioneer days, attorneys have had just a few decades to refine their marketing craft. Yet, even in such a short time, several marketing myths have developed.

Like all myths, they seek to explain something hard to understand. But don't get lost looking for El Dorado, or whatever certain riches marketing myths promise. To help you out, here's five common legal marketing myths that can take your marketing plan off track: