Penguin? What's that? Don't worry if those are the first three words out of your mouth. Unless you -- like those of us at FindLaw -- spend all of your day worrying about search engine optimization and other online marketing buzzwords, don't feel bad that you don't know about Penguin.
In the wacky world of online marketing, it's important to know not only how to market, but how the marketing system itself works. Penguin is, for better or worse, a part of this ecosystem, and Google updated it earlier this week.
Here's why this matters for lawyers: