Truth be told, if someone asked me whether their law firm should have a Facebook page, my gut reaction would be "no." Why? Practically speaking, it's a lot of work for little payout, more so now that Facebook has entered the "Pay to Play" era. A Facebook page that pays dividends is going to require constant fresh content, moderation of user comments and questions, and likely an advertising budget.
But if your firm already has a Facebook page, or if you really want one, here are three simple tips to make it worth your time: