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The technology startup world is known for being male-dominated. A survey by TechCrunch found that in 2014, only 18 percent of startups had a female founder, up from less than 10 percent in 2009. One law firm is trying to change that -- and not by filing a series of gender discrimination lawsuits, either.

Perkins Coie announced this week that it would discount its services 15 percent for startups that have a woman in a senior executive position. The Seattle-based firm's discount is part good deed, part marketing stunt. And it could possibly land them the next Google as a client. Should you follow suit?

Practicing the law requires patience, dedication, and experience. Hiring a lawyer? Not so much. For the average legal consumer, choosing an attorney is often a quick process. Clients often start searching for lawyers just hours after a legal incident occurs, and the first attorney they contact is often the one they hire.

And those quick-acting legal consumers can be a boon to attorneys who know how to attract them. Clients are eager to pull the trigger, and, luckily for you, a free FindLaw on-demand webcast can put you square in their crosshairs.

Can Lawyers Name Likely Defendants in Ads?

Solo attorneys all generally know the rules of thumb when it comes to attorney advertising and solicitation. Attorney ads are good; direct solicitations are not so good. Attorney ads have operated mostly this way since the 70s.

But how about ads that name specific defendants? Well, at least one high court is looking at this question. And whichever way it turns out, it could be a real game changer for attorneys across the country.

Sure, you've got the legal marketing basics down: a website, some print ads, all that jazz. But you want to see your firm grow bigger, faster. Can you?

Of course, with a little bit of work. To help you out, here are our favorite posts on how to take your legal marketing to the next level, courtesy of the FindLaw archives.

We all want to grow our firm's business, but what exactly do we need to achieve our goals? Thankfully, there's a simple, interactive tool available that can help firms find out just what they need to meet their growth goals. Sure, you could calculate the numbers on your own, but what fun is that? Plus, lawyers aren't known for their great math skills.

So, if you want to grow your law firm business, the new law firm growth calculator from FindLaw Lawyer Marketing will help you set your goals and grow your bottom line -- for free.

If you're looking for a new date night restaurant, you probably check out online reviews. If you're considering buying a new couch, you'd be smart to find out what other couch buyers have to say about it first.

When it comes to finding lawyers, clients are increasingly turning to online reviews to discover and evaluate attorneys. And being reviewed online is becoming increasingly important. According to a new survey by FindLaw's Lawyer Marketing, two-thirds of consumers would be more likely to hire a lawyer with online reviews.

If you want to succeed as an attorney, networking is key. Create some valuable connections with other attorneys, and you've got someone to bounce ideas off of, refer clients to, and be referred to in return. Network with the public and you can make important client contacts, or simply improve your reputation in the community.

But networking doesn't always come naturally. It takes work. With that in mind, here are FindLaw's best networking tips, from our archives.

3 Basic Musts When Starting a Solo Practice

It’s really true what they say: the hardest part is getting started. So many firms once started out as single person or maybe two-person practices before becoming the storied BigLaw firms they are today. Obviously, things were different back then than they are now.

But how much so? If you’re starting out your own firm or have even already done so, take heart in the fact that others have been there to suffer before you. Here are tips we’ve collected that will (hopefully) help you along the way.

5 Top Social Media Tips for Busy Lawyers

These days, you can't get online for two minutes before you find that there's yet another social media app advertised to make your life easier. How does a lawyer stay on top of it all?

Take a look at some of our recent posts that cover social media. This overview is designed to answer your most pressing questions for using social media as a busy lawyer.

The future is now! Wait. Scratch that. When it comes to digital advertising, the future was yesterday. Legal marketing embraced the power of the World Wide Web years ago and digital legal advertising has been growing ever since.

But not all digital attorney advertising is made equal. Here are FindLaw's nine best tips for lawyers marketing themselves online.