Law Firm Marketing for Small Law Firms - Strategist
Strategist - The FindLaw Law Firm Business Blog

Recently in Law Firm Marketing Category

Small Firms Should Host Networking Events Now

The success of a modern law practice is directly related to how visible the firm is on the internet and on social media. For better or worse, this is the business paradigm of the millennials.

But you should never discount the efficacy of some of the tried and true techniques. Sometimes, the old ways are best. For example, few methods are better at building up business networking-nodes than hosting your own networking event. And we're here to help you do just that.

Marketing Emails Your Firm Should Try

We hope you've ported your client contact information to a proper email marketing software program by now. If you haven't, shop around -- there are a lot of good choices out there.

But email what? Below we've included a few helpful email types you should keep in mind when contacting your former clients and contacts.

You've got to spend money to make money, right? Right. But you don't have to spend all your money. When it comes to lawyer marketing, there are a few strategies you can take to improve your marketing without breaking the bank.

To help you sell your services better, without having to sell the farm, here are our top tips on cost-effective lawyer marketing strategies, from the FindLaw archives.

Should Small Firm Lawyers Spend More Time Marketing?

Workaholic attorneys may be spending too little time marketing and too much time lawyering. In the long term, this can make lawyers vulnerable to economic dips.

The realities of today's economy make it necessary for attorneys both at large firms and small to be mindful of making hay while the sun still shines. Increasingly, the law is as much about selling oneself and marketing a business as it is about practicing law.

You're no fast food cashier, but attorneys could learn a thing or two from McDonald's. The world's largest burger joint brings in billions of extra dollars a year, simply by asking "would you like fries with that?" It's the classic example of upselling.

Now, you don't offer fries with your practice, but that doesn't mean you can't upsell and cross-sell. And it's a great way to increase your business without having to take on new clients. Soon, you'll be asking "would you like a revocable living trust with that?"

Tucked away on your firm website is your attorney bio. It’s beautiful. You’ve got a nice, professionally taken photo, a summary of your educational background and expertise, a list of your legal successes. And it’s horribly out of date. You’re ten years younger in that profile pic. You’ve had much more success than your bio notes. You’ve even won an award or two in the years and years that have passed since your bio was made. But no one knows about it — because you’re not telling them.

It’s time to update your attorney bio. Here’s how to do it right.

Do you advertise yourself as a star lawyer, the best around? Even if your accolades are based on awards and honors, they could still land you in professional hot water if those comparisons aren't meaningful.

In response to many complaints filed over attorneys who advertised their accolades, the New Jersey Supreme Court Committee of Lawyer Advertising recently issued a warning to lawyers: refer to your honors "only when the basis for comparison can be verified" and the awarding group "has made adequate inquiry into the fitness" of awarded lawyers.

The technology startup world is known for being male-dominated. A survey by TechCrunch found that in 2014, only 18 percent of startups had a female founder, up from less than 10 percent in 2009. One law firm is trying to change that -- and not by filing a series of gender discrimination lawsuits, either.

Perkins Coie announced this week that it would discount its services 15 percent for startups that have a woman in a senior executive position. The Seattle-based firm's discount is part good deed, part marketing stunt. And it could possibly land them the next Google as a client. Should you follow suit?

Practicing the law requires patience, dedication, and experience. Hiring a lawyer? Not so much. For the average legal consumer, choosing an attorney is often a quick process. Clients often start searching for lawyers just hours after a legal incident occurs, and the first attorney they contact is often the one they hire.

And those quick-acting legal consumers can be a boon to attorneys who know how to attract them. Clients are eager to pull the trigger, and, luckily for you, a free FindLaw on-demand webcast can put you square in their crosshairs.

Can Lawyers Name Likely Defendants in Ads?

Solo attorneys all generally know the rules of thumb when it comes to attorney advertising and solicitation. Attorney ads are good; direct solicitations are not so good. Attorney ads have operated mostly this way since the 70s.

But how about ads that name specific defendants? Well, at least one high court is looking at this question. And whichever way it turns out, it could be a real game changer for attorneys across the country.