Law Firm Marketing for Small Law Firms - Strategist
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The best client is a client you already have. The best of the best are clients you already have who want even more of your services.

Cross-selling your services to existing clients is one of the easiest, most inexpensive forms of marketing. But you've got to do it right. Here are our tips.

7 Tips for Your Online Lawyer Bio

First impressions are important. If you want to make a great first impression on prospective clients, it's crucial to have a great lawyer bio. Whether it's the bio on your website, your LinkedIn page, or some other online destination, you should keep it up-to-date, reader-friendly, and appropriately detailed. 

Want your bio to stand out? Follow these 7 tips: 

Where to List Your Law Firm Online

Ah, the Yellow Pages. Even millennials might remember this vaguely comforting tome of a book. Did you know that the Yellow Pages continues to live on in the world of online directories?

Although it sounds crazy, law firms might want to consider updating their listings in the Yellow Pages online directory. Even though people tend to default to Google or Bing these days, online business directories are relevant to the health of your firm.

FindLaw Ranks as Top Directory for Personal Injury Lawyers

What's the top online directory for personal injury lawyers? In terms of Google's traffic rankings, FindLaw comes out on top. That's according to the findings of Dan Weeks at Lawyer Marketing Score, who gathered the Google traffic from five major cities.

Although we weren't  surprised to find that we came out on top in this study, we were surprised by a few other pieces of information that were reported. Also, this is a good chance to reflect on the (terrifying) power and Google's algorithms.

Seasonal Marketing and the Power of Pumpkin Spice

Businesses and retailers have been using seasonal sales tactics for years. One of the most recent and cult-like is Starbucks Pumpkin Spice Latte first introduced in 2003. Before the craze became a pop culture phenomenon, pumpkin spice was primarily a thing reserved for pies. But demand kept on dictating supply. Today, you can purchase pumpkin spice condoms.

Pumpkin spice has become such a phenomenon, it carries with it SEO goodwill. By this time, Pumpkin spice has joined eggnog and turkey. You can't buy that kind of publicity.

When it comes for planning for your practice's growth, your business development plan and your marketing plan shouldn't be the same. Sure there's some overlap. In the way that all bugs are insects but not all insects are bugs, all lawyer marketing is part of business development, but the two require distinct approaches.

Here's how law firm business development and legal marketing differ and why your firm needs a unique approach to each.

3 Ways Law Firms Lose Clients at Intake

If you're looking to expand your client base with a splashy new online web campaign, might we suggest that instead of finding new clients to dissatisfy, how about keeping your old ones?

A new white paper from FindLaw, "Failing At The Finish Line," suggests that many firms have no real problem attracting prospective clients; but they drop the ball right at the point of intake. In fact, the problems are so obvious that they're laughable. And yet, for some reason, firms keep screwing up the intake process as if they're doing it on purpose.

Lawyer marketing ain't what it once was. You can't get away with just a listing in the Yellow Pages, an ad in the local paper, and word of mouth anymore. High speed Internet, mobile devices, and those dang Millennials have radically changed how people consume information today.

Here's how the media consumption landscape has changed -- and how you can adapt your marketing to it.

Sometimes you aim for greatness and fail. Sometimes that failure itself can be a form of triumph, as in the lawyer commercial which begins "Are you thinking of choosing a lawyer based on his dogs?"

Attorney commercials aren't typically Oscar-worthy. Bad lawyer advertising has essentially become its own artistic genre. (We're pretty sure it's a major at Wesleyan.) But some bad lawyer ads are so bad they're brilliant. Here are seven that reach almost sublime-levels of terrible.

For lawyers looking to build a reputation, make a name online, increase their standing as legal experts, or just express themselves, blogging is an essential tool. A good blog can improve your Internet search results, bring traffic to your firm website, and help increase your professional profile.

But how much blogging is too much blogging? Or too little? A recent blogging experiment by an SEO company showed that more isn't always better when it comes to blogging.