People are cheap, they like free things, and paradoxically, this can be a great way to get into their pocketbooks. How can you turn a giveaway into a payday? For many lawyers, it's via the free consult, where attorneys meet with potential clients, answering basic questions and providing simple advice.
But, when your product is your legal expertise, does it make sense to give it away? Like so many things, the answer is "it depends."