Many lawyers get new clients from traditional word of mouth, supplemented by business cards, websites, online marketing, and maybe some T.V. or radio commercials. Lawyers more committed to marketing may take their strategy a step further, setting up billboards or even a booth at the county fair. After all, standing out in lawyer marketing means differentiating yourself from the competition, both in what you say and where you say it.
Lawyers who really want to put their marketing skills to the test shouldn't be afraid to try new, but effective advertising methods. Here are five underappreciated but valuable advertising venues you should consider: