With Facebook jumping onboard the hashtag fun alongside Twitter, hashtags are now being used on social media more than ever. This means that if your law firm has an account on Twitter or Facebook (ideally, you should be on both and have a website), this will possibly affect the way your content is viewed and used by your clients as well as other Interner viewers and passerbys.
Nowadays, it's not just another regrettable baby name, or a way for people to crack un-funny personal jokes. Hashtags, (that # sign before certain words in online content) are clickable and a very efficient way for many social networking sites to gauge what's trending and then organize content under their respective topics. For example, if a lot of people are tweeting or posting on Facebook about the #TheElection, you can easily find your way to the whole collection of everyone else who's mentioning it as well.
Before you get too pound-sign happy, though, keep in mind that it's not as easy as it looks. Here are some basics rules about hash-tagging that you may want to know first: