The technology startup world is known for being male-dominated. A survey by TechCrunch found that in 2014, only 18 percent of startups had a female founder, up from less than 10 percent in 2009. One law firm is trying to change that -- and not by filing a series of gender discrimination lawsuits, either.
Perkins Coie announced this week that it would discount its services 15 percent for startups that have a woman in a senior executive position. The Seattle-based firm's discount is part good deed, part marketing stunt. And it could possibly land them the next Google as a client. Should you follow suit?