Here's a fun statistic: 31 percent of traffic to law firm websites comes from mobile search. That's nearly one-third of all of your Web traffic coming from smartphone and tablet users. And make no mistake about it, mobile Google results are very different from desktop Google results, which means you're playing a whole different game when marketing your practice online to that 31 percent.
Plus, that 31 percent is likely to grow. In December 2012, just 23 percent of legal consumers used mobile search. In 2011, it was 14 percent; four years ago, it stood at a measly 6 percent.
Bottom line: There's a clear trend towards users looking for legal help on their smartphones and tablets, and you need to plan accordingly for these "local-mobile" searches.