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The Internet is bloated with over-opinionated jerks. Everyone knows this; but it's never anything to lose sleep over until someone comes after you personally. If your reputation is attacked by an anonymous online user on Yelp or some other public site, what should you do?

First, take a deep breath. Before you do anything, think about how your reactions will make you appear. Possibly the worst thing you can do is freak out and threaten to sue.

You're a master of Internet marketing. You've got your Google keywording down. Your law firm's website is mobile friendly. You're on Twitter, Facebook, Pinterest. You even have an app! But if you don't have video, you might not have all your bases covered.

Online video should be an essential part of your lawyer marketing strategy. It's a great way to reach consumers, develop trust, and build your brand. It's also not all that difficult to create. So get ready for your close-ups, attorneys, you're about to become Internet video stars.

Always remember to say thank you -- even when you're a high rolling attorney. You should especially remember to thank other lawyers who send business your way. These referrals can be an important source of clients and are definitely worth a sign of gratitude.

But what's the best way to say thanks? A card, a car, an ethics violation? Here are some ideas on the best ways to give thanks for a referral:

Maintaining client relationships is just one the many jobs overseen by small firms or solo lawyers. While face-to-face attention is always best, you don't have to do all your glad-handing by hand. Client relationship management software can help make your client connections and marketing efforts run more smoothly and seamlessly.

But what, if any, CRM program is right for your practice? Here's a quick overview to help you tailor your CRM to your firm.

Very few law firms fail because of bad lawyers. Even the best lawyers can watch their firms fail, often due to poor planning and poorer management.

While several large firms have gone down in spectacular fashions recently, many smaller firms have disappeared quietly, failing for reasons that could have been avoided. Here's an overview of the ways small firms fail -- and how you can avoid their fate.

You're more of a Perry Mason style lawyer than a Johnnie Cochrane, more Clarence Thomas than Antonin Scalia. You save the speechifying for the court room, leave the impassioned arguments in your briefs.

But, when it comes to dealing with reporters, you might be doing yourself and your clients a disservice by staying mum -- or worse, by speaking poorly. Don't miss an opportunity to represent your clients (and yourself) in the court of public opinion as well as you do in a court of law. Here are three mistakes attorneys often make when dealing with reporters and how you can avoid them:

We've said it before and we'll say it again: lawyers are writers. Whether it's a motion to suppress, an email to a client or draft legislation, the legal craft is often a written craft. Sure, your Brief in Support of Plaintiff's Motion for Summary Judgment might not be a literary masterpiece, but it's at least a testament of your skill with the written word.

So why not put that skill to better use? Non-legal writing, whether it's the general public, other practitioners or potential clients, can help lawyers build a name, establish themselves as experts, and increase their credibility. Heck, you might actually enjoy it.

How do you set yourself and your firm apart from others? Your skill and expertise, yes. Your reputation as a trusted adviser, of course. But how is a potential client supposed to pick you out from all the other skilled, trusted attorneys?

Your brand. We know, you aren't selling cereal, electronics, or home goods. But a brand is much more than just packaging logos and commercial jingles. A full brand strategy is an essential marketing tool, especially for law firms, as shown in FindLaw's newest white paper, "Marginalizing Your Most Valuable Asset: What Attorneys Don't Understand About Brands."

Maybe you've heard the news: Even though women are entering the legal field at unprecedented rates, women are still paid less than their male counterparts. Also, women are largely absent from high-level positions in firms.

Some clear progress is being made, however. The Women in Law Empowerment Forum (WILEF) has awarded 44 law firms with its 2015 Gold Standard Certification for their work supporting the progress and empowerment of women in the legal profession. Could your firm join them?

A good reputation is central to a successful practice. Compared to other professions, attorneys are especially dependent on their reputation to bring them business, respect, and career success. But it's not just word of mouth that shapes your reputation anymore. When it comes to a lawyer's reputation, the Internet is where it's at.

That means that attorneys need to, at the least, devote some time and effort to monitoring and managing their online reputation. Here are three tips for protecting your good name online: