Law Firm Marketing for Small Law Firms - Strategist
Strategist - The FindLaw Law Firm Business Blog

Recently in Law Firm Marketing Category

Legal consumers might search for a lawyer online. They might check out your attorney website or browse through your blog.

But when it comes time to get in touch, almost all legal consumers do so via phone.

Cheap and Easy Tips for Marketing Your Practice

Advertising and marketing is one of the biggest expenses that small firm and solo attorneys have to face. Sooner or later, almost every small firm has advertised in a local paper or magazine.

But these ads can be expensive and their hit rates can be somewhat unreliable. Are there cheaper yet very effective ways to advertise and market yourself without having to spend a fortune? Yes.

Want to make it rain? Hire a rainmaker. And no, we're not talking about a superstar lawyer able to bring on clients with millions of dollars in billings.

We're talking about a sales person. Could one be good for your firm?

You want to keep in touch with clients, to let them know you're invested in their divorce, assault charge, corporate restructuring, what have you. But frankly, you're too busy working on their and everyone else's legal problems to give as many personalized notes as you might like to.

Should you look to the healthcare industry for a solution? Many overworked doctors, it seems, have turned to "automated email empathy" to keep patients engaged by putting robots in charge of the follow ups.

Should Lawyers Ever Follow Clients on Facebook, Twitter, or LinkedIn?

These days, the world is getting smaller and 'privacy' is becoming a word that has a rather ephemeral meaning. Everywhere you go professionally and personally, it seems to be standard protocol to find someone's social media profile online and connect.

If only it were that simple. If you're a lawyer, these connections raise some sticky ethics issues. Here are some quick tips to remember when using Facebook, Twitter, LinkedIn, or other social media to connect with clients or opposing counsel?

Once upon a time, white papers were simply government documents that spelled out government policies and invited comment on them. The Churchhill White Paper of 1922 is one of the earliest such examples.

But white papers have changed plenty over the years. Today, they're authoritative, persuasive, mini-reports primarily used to develop thought leadership or business leads. Should you be writing one?

Well, this is a trend we weren't anticipating. According to Above the Law, the new biggest thing in attorney advertising is "adorkableness."

That's a portmanteau of "adorable" and "dork," if you missed it. And it's apparently replacing cheesy catchphrases and family dogs -- or worse, campy explosions -- as the new legal marketing trend.

You've probably heard the news, maybe even on Twitter. The microblogging site, struggling to maintain growth and increase its revenue, is looking to shake things up. And that could mean ditching one of Twitter's defining characteristics: the 140-character tweet limit.

Tweets might not just get a little longer, however, they may become much longer. Twitter is considering allowing tweets up to 10,000 characters long. What effect will that have on attorneys who tweet?

Last week, we ended the year with some advice on how to improve your online presence in 2016. Central to that is writing. Client-focused legal writing will help you develop expertise in your field, differentiate your practice from others, and garner a wider audience of potential clients online.

Creating valuable online content isn't as simple as just sitting down and typing away, but it's also not brain surgery either. Here are three ways to improve your online content without taking on a second job as a legal blogger.

Prospective clients are researching lawyers online more than ever, but getting them through your firm's door (or to your website) requires more than just putting together a .com address or a Yelp page.

To take advantage of online marketing opportunities, you need to have a strong Internet presence. Here are five ways to get started.