Lawyers who choose to use social media as a marketing strategy should consider it a job just like any other on their list. Facebook is so popular it is ranked number two of the most used app for local searches, just behind Google Maps. If you haven't jumped on the bandwagon yet, there is still time to take advantage of this huge captive audience.
Facebook is great to keep up with friends within your personal life, but having a page for your law firm is a great online legal marketing tool. There are three things you should do to ensure that your Facebook experience is beneficial to your practice: