'Thanks for calling. Please hold.'
That's what happens when you put a prospective client on hold for too long, according to a study by an audio-branding company. And lawyers are some of the worst call-holding offenders.
PH Media Group, which called 2,695 businesses across the country for the study, reports that law firms put their callers on hold for an average of 36.07 seconds--longer than the national average.