We've been talking about firm culture a bit, but haven't really defined the term. Think of it as your law firm's personality. While you've probably heard the concept of "lifestyle firm" when it comes the occasional BigLaw or MidLaw firm, you're probably wondering what that has to do with small law firms. Well, we're here to tell you that it is definitely important to small law firms.
Let's look at some ways law firm culture will play a larger role in your firm's business.