At a small firm, maintaining and expanding your client base is absolutely necessary for growing your business. Maybe you don't have a large marketing budget for a fancy website, or maybe you're in small-town setting. Regardless of what situation you're in, you have the most valuable marketing tool of all -- you.
By getting more involved in your community, you can expand your network of contacts -- and potential clients. While all these options are free, they do take time and a little bit of effort. But, if you get involved in your community with honesty and sincerity, your integrity will be paid off in the form of new, lasting client relationships.
Here's how you can get involved in your community to build your client base.