Many lawyers dream of landing a corporate client with deep pockets or a millionaire businesswoman with a litigious ex -- anyone willing to pay an exorbitant hourly rate and to pay it often. But while the wealthiest few have no problem finding representation, there are millions of potential clients who need lawyers but cannot afford them. These aren't just indigent clients either.
Adopting a sliding, income-based billing rate can help you reach clients who would otherwise go unrepresented, without giving away your services for free. Could it work for your firm?