The policies seem to be fueled by a number of different concerns. Today we'll look at three recent attempts to address social media use, and tomorrow we will examine why restrictive social media policies in the sports world are doomed to failure.
Translation: no tweets, blog entries, Flickr photos, or YouTube video of football games. Taken literally, this policy might actually forbid fans from even talking about the game with friends.
The SEC backed off the next day, emphasizing that non-commercial descriptions of games by fans would be fine, as long as they did not act as a substitute for radio, television, or video coverage. Still, it took a real pounding in the blogosphere for the conference to change its mind.
Pro Tennis: Did you know that pro tennis (comprised of the men's and women's pro tours, the International Tennis Federation, and the Grand Slam Committee) has a Tennis Integrity Unit?
Predictably, players like Andy Roddick expressed their concerns with the policy -- via Twitter.
National Football League: With its constant crackdowns on taunting, criticism of officials, end-zone celebrating, and just about any other expression of emotion, the NFL has literally spent decades earning its "No Fun League" epithet. So no one, but no one, was surprised to see the league come down quickly and harshly on Twitter in particular:
- For players, coaches, and any other "inside" personnel, tweeting (or even directing someone else to tweet on your behalf, as Chad Ochocinco planned to do) is absolutely forbidden from 90 minutes before game time until after all postgame media interviews.
- For accredited media, there's a stern warning not to use Twitter or other social media to "approximate play by play" during the game.
- For game officials and other employees of the officiating department, there will be no social media use, ever.
As for fans, it's not clear that the NFL has aimed a specific policy at them, but the blanket policy prohibiting dissemination of accounts or descriptions of an NFL game -- the boilerplate one you hear announcers speed-reading toward the end of a televised game -- continues to exist. Given its broad wording, this one is really just waiting for one blogging or tweeting fan to cross some invisible line before the NFL brings the legal heat.
The NFL policy is clearly aiming at a whole host of objectives: limiting gambling; protecting its TV and radio rights-holders; minimizing the PR headaches caused by oversharing players; and even protecting old-school print media outlets with its requirement that players conduct postgame media sessions before they do any tweeting.