Yesterday we looked at how the Southeastern Conference, the NFL, and professional tennis were attempting to impose limits on the use of social media
by pretty much every group associated with sports -- players, team and league employees, media outlets, and even fans. Today, we examine 3 reasons that those policies are a losing effort.
1. Fighting consumer demand for new technology never works.
The TV industry has tried fighting TiVo and YouTube. The music industry is coming up on a decade of flailing away against overwhelming consumer demand for digital music downloads. Movies may be starting to feel a "Twitter effect"
from near-instantaneous reviews of films.
Add sports to that list of entertainment industries that cannot escape the grip of new media technologies. Social media is here to stay, in one form or another, and its use will only become more widespread. Being a fan is an inherently social experience, and fans have flocked to places like Facebook and Twitter as new means of sharing their joy and heartbreak. It's only a matter of time before someone starts going to Yankees games and tweeting every pitch -- and there will be an audience for it.