As with any technology, however, Twitter has its pitfalls. In a recent post in FindLaw's Strategist blog, I pointed readers to a list of Twitter dangers compiled by an attorney at Howard Rice. Since things on Twitter happen so fast, it's possible that a company could fall into one of the dangers on the list, and then lose track of the offending tweet, before it was even aware that anything had happened.
Not to mention the fact that Twitter is still fairly unreliable. And who wants to trust their company's records to a company whose "fail whale" error message is so ubiquitous that it has its own cult following?
That's why it's good to know that there are Twitter archiving options out there. You can find some helpful lists of small scale Twitter backup systems here, here and here. Or, if you want to advise your IT department to institute an enterprise-level Twitter archiving system, there are options available. Several companies that currently offer data archiving systems and services are expanding their capabilities to include Twitter accounts across a company.
So remember: Twitter can be an effective, fun way to communicate and spread your company's message, but it's important to manage the data the same way you would with any other form of communication.
In other words, if you're gonna tweet, don't be a twit.