FindLaw columnist Eric Sinrod
writes regularly in this section on legal developments surrounding technology
and the internet.
No question, Google is the search engine beast of the Internet. And when you
are the beast, you are subject to attacks.
Earlier this year, for example, John Beck Amazing Profits, LLC (Beck) took
aim at Google by filing suit in federal court in Texas, arguing that Google's
AdWords program has caused trademark infringement and has created liability
under other legal theories.
While Beck's complaint apparently has not yet been served, Google is not
sitting still and has filed its own lawsuit back against Beck in Google's
backyard, federal court in San Francisco. Google seeks a declaration from the
court that its business model does not run afoul of trademark and other laws.
In its complaint, Google in essence concedes its status as the beast of the
Internet, by touting its "mission of organizing the world's information and
making it accessible and useful."