MySpace came, then went. So did Friendster. Tumblr was cool once, but then Yahoo bought it and it may or may not be still cool. Facebook and Twitter, for now, have staying power.
But Facebook is evil, man. It's like gathering all of your data to push ads down your throat, and it handed so many things over to the government. It's basically big brother, bro, and nobody likes a surveillance state (or private industry -- whatever).
That's what Ello is: a social network without real name requirements, without data mining, and alas, at least so far, without a lot of other things, like granular privacy controls or you know ... people?
Here are some initial impressions about Ello from my fellow blogger Mark Wilson and me, after trying it out last week: