Kevin O'Keefe, a 20-year veteran of legal marketing, recently had an epiphany about artificial intelligence. Emerging from an annual Legal Marketing Association meeting, he realized it was the first year anyone had mentioned AI.
"AI and machine learning may have been discussed in relation to e-discovery, but this year there were multiple sessions with legal technology and software presenting on AI," he said.
What does that mean? It means lawyers haven't really been using AI to market their law firms.