Color us skeptical whenever a hip new social networking fad comes around. Remember Ello? So do we: At least we remember signing up, writing a story about it, and then never using it ever again. Between all the myriad social networks (and their core audiences), new networks have to more than just provide a place for you to say "hey" to your friends.
For its part, Facebook had to go all meta on us and create a new social network experience within its existing social network. Earlier this week, the company debuted its new product, "Facebook at Work," which could either be great, ominous, or confusing.