Aereo was an online service that rebroadcast over-the-air network programming over the Internet. That didn't work out so well for them, especially once they reached the U.S. Supreme Court.
But buried in that SCOTUS opinion was a nugget of hope: a DVR service. The Court explicitly noted that it was not ruling on whether Aereo's DVR service, which stores user recordings of programs in the cloud, was legal. Of course, a DVR isn't much good if there is no video to be recorded, so the company is also rebranding itself as an online cable company, hoping that the rebranding entitles them to a compulsory license on programming.
It's not a crazy pivot: online television via antennas to online cable provider. Heck, it's not like they switched from video advertising to scrubbing socks. But will it work? If so, the company will have to win in two separate legal battles: one in the Tenth Circuit and one in a federal district court in New York.
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