Have you tried to get your auto-insurance to foot the bill for damages arising from an incident that happened before you bought their policy? Sounds ridiculous, right? Well that's essentially what Urban Outfitters tried doing.
The Third Circuit ruled that Urban Outfitters can't crash into someone's mailbox, then buy insurance and have the insurance pay for the mailbox. Hanover Insurance will not be indemnifying Urban Outfitters' trademark violations of the Navajo Nation's trademark on goods that evoke the Navajo, or alleged market confusion. Reuters reports that a case of this type is one of first impression for the Third Circuit. If that's true, that's astounding. But for some reason, there's lot of this sort of IP "first impression" business going on in the Third Circuit.