When Charlie Sheen launched his post-rehab media blitz, no one thought it would last.
But then the actor set off to tour his reportedly chaotic and failing one-man show--Violent Torpedo of Truth.
And now in Charlie Sheen news? He's filed trademark applications for 22 of his "special" catchphrases.
Late last month, Hyro-gliff, a new company associated with Sheen, filed the trademark applications, many of which are connected to products, such as bras, drinks, candy and games.
Sheen is seeking to trademark phrases like "Duh, Winning," "Vatican Assassin" and "Tiger Blood," as well as his own name and signature. He's even tossed in his nicknames for his home (Sober Valley Lodge) and his girlfriends (Sheen's Goddesses), reports TMZ.
So how is this Charlie Sheen news going to pan out?
It's hard to say at this point whether the trademarks will be granted.
Technically, trademark law protects names, phrases and images associated with products and services. Sheen clearly intends to capitalize on his media attention in the form of product placement and branding.
In fact, he already sells merchandise with many of these phrases on his website.
However, there is already some competition out there, reports the Associated Press. But since these phrases are closely connected to Sheen and he has already used them in commerce, chances are the usurpers won't be a problem.
The trademark applications could take over a year, so hopefully we have more exciting Charlie Sheen news in the meantime.
You know, like reporting that he finally got help.