Summit Entertainment has filed another Twilight lawsuit, this time over a website called Twilight.com. The movie studio alleges that the website misleads consumers into thinking it’s an authorized, official website.
This might seem a little farfetched for most consumers. If you visit Twilight.com, you’ll see that the site is mainly a collection of links to Amazon pages where people can purchase Twilight-related goods.
But, think about it this way. If you’re a prepubescent teen looking to get your fix of Edward and Bella, (the main characters of the Twilight movie and book series) what site would you direct your browser to?
Well, besides just using a search engine to find the official site, maybe you would just go to Twilight.com.
This is probably what the movie studio is afraid of, as the newest Twilight film's website is actually located at breakingdawn-themovie.com. Summit alleges that Tom Markson, the owner of Twilight.com, is infringing on the movie studio's trademarks and copyrights by maintaining his site.
Markson's website will lead to a false implication that the studio is actually endorsing or authorizing the website, according to Summit. The result? Confused consumers and a tarnished reputation for the movie studio, the lawsuit alleges, according to The Hollywood Reporter.
Markson has been the owner of Twilight.com since 1994, so he's been around much longer than the actual Twilight series. And, this isn't the first time that Summit Entertainment has tried to shut down the site. It's been trying to close Twilight.com since 2009, according to The Hollywood Reporter.
Will this latest Twilight lawsuit meet with any success? It may depend on whether or not a court is persuaded by the movie studio's argument that the relatively bare-bones Twilight.com site can confuse consumers.