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Three men stole $173,000 worth of merchandise from Goop, Gwyneth Paltrow's pop-up shop in New York City, People reports. The temporary Goop store in Columbus Circle, opened just ahead of Christmas, reported that three men forced open a cabinet and walked off with merchandise while the store was open ... But given the price of Gwyneth's Goop, they may not have taken much.
Goop is Gwyneth Paltrow's lifestyle publication, which also sells clothes, furniture, cookware, soaps, and pretty much anything Paltrow can think of. Recently, Goop collaborated with fashion brand Valentino to create a Wonder Woman-themed line of clothes. A pair of Valentino x Goop denim shorts with little stars printed on them, for example, cost $1,000, while a leather jacket costs about ten times that.
Pop-Up Not Down
The Goop shop in Columbus Circle remained open for business after the three men intentionally liberated the location of some goods while salespeople were distracted. Sales staff did see the men and called the police, but they noticed too late to stop them.
"There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the N.Y.P.D.," Goop's spokesperson said in a statement. "While the store was crowded during one of our busiest days, thankfully the N.Y.P.D. responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place."
The pop-up shop opened on November 23rd and will stay in Columbus Circle until Christmas Eve, or December 24. There have reportedly been no arrests yet and police are still investigating.
The Media Got This Detail Wrong
Although many media outlets are calling the incident a robbery, that may be technically incorrect, as apparently no intimidation or force was used to obtain the $173,000 worth of goods.
There are subtle but important differences between theft, robbery, and burglary. The incident at Goop would likely be classified as theft, which is the unauthorized taking of property from another.
Goops Around the Country
This is the first Goop pop-up shop in New York but Gwyneth has opened up for business, briefly, in Dallas, Chicago, and LA in the past. The temporary shops feature many of the items available on Paltrow's Goop lifestyle website, which handles spirituality and sales, basically, everything a wonder woman today needs to know.