We all thought that the Taco Bell beef lawsuit had come to an end when Alabama's Beasley Allen law firm voluntarily dropped the class action suit against the company early last week.
But as it turns out, the firm's dismissal was little more than an underhanded jab at the fast food chain. And now Taco Bell wants an apology.
The Taco Bell beef lawsuit originally filed by Beasley Allen alleged that the company falsely advertised its taco meat as beef, when in fact it barely met federal "beef" naming standards.
The firm announced that it was dropping its suit because Taco Bell had made changes to its advertising and "beef" disclosures, reports The Denver Post.
Taco Bell says they haven't changed anything, and has launched a semi-nasty campaign against Beasley Allen making this very clear.
Calling out the law firm for its inability to read the company's website, Taco Bell asks, "Would it kill you to say you're sorry? C'mon, you can do it!"
What's highly amusing about Taco Bell's ad is that it proudly proclaims that it has always used "100% USDA-inspected premium beef."
All beef in the United States is USDA-inspected. And there's no such thing as "premium beef."
In fact, the company's failure to indicate which USDA grade of beef it uses implies that it uses the lowest grade possible--the pieces that are used solely for off-brand ground beef and processed foods.
Should you really trust a company that stands behind the "quality" of this ingredient?