On Monday, Four Loko maker Phusion Projects settled with the Federal Trade Commission over claims of deceptive advertising. Now, Four Loko cans will be required to show its "true" alcohol content.
The labels will disclose that one can of the sugary sweet alcoholic beverage contains as much alcohol as 4 to 5 cans of beer.
The move comes after the company has already been beleaguered by federal scrutiny and lawsuits. In one wrongful death case, a Virginia family says their teenage son Johnny "Bo" Rupp wandered into oncoming traffic and died after drinking Four Loko.
Last November, Phusion removed stimulants from the drink including caffeine, gaurana and taurine. Because of the addition of these additives many health experts considered Four Loko to be dangerous. It can be difficult for drinkers to feel "drunk" and can encourage individuals to drink more heavily.
The drink might be especially dangerous for younger drinkers. The drink is sweet and the can is brightly labeled. Some say the design of the cans make it appear non-alcoholic.
Even if Four Loko's cans properly reflect the drink's alcohol content, parents should try to talk to their kids about alcohol abuse.
Concerned parents should find time to sit down with their teens and discuss the ramifications of drinking. In many cases, teens will feel pressured into drinking by their peers or friends. Talking about how to handle these types of influences may be vital in helping kids avoid trouble.
When will Four Loko cans start displaying alcohol content? Soon. The settlement needs to pass through a 30-day public comment period before it's finalized, according to the Washington Post.