Old Spice has done much to spice up its brand and reach a new generation with flashy advertising. But one youth who used the deodorant experienced rashes and burning under his arms, and his mother's complaints on the company's website are cited by lawyers in a suit filed this week in the US District Court in Cincinnati, Ohio. The palintiffs say Old Spice is inadequately labeled.
There is no word yet from Old Spice but this is not the first time that the Procter and Gamble brand has heard complaints from consumers who feel deceived. The company's packaging and failure to warn of allergic reactions was targeted in a 2014 lawsuit. The latest complaint seeks $25 million in the name of plaintiffs injured by the allegedly irritating deodorant, according to a report in Cosmetics Design.
Irritated by Old Spice
It seems that many customers have been getting irritated by Old Spice deodorants of all varieties, and the lawsuit names a slew of scents as culprits. The company should clearly warn consumers of the potential allergic reactions, states the legal complaint, which apparently echoes complaints targeted at the company online.
One such example is the mother noted above, a woman from Granite Falls North Carolina. She wrote, "My son has been using Old Spice Swagger Deodorant and has a rash in his armpit that is red and burning. We will never buy these products again!!! Shame on you Procter and Gamble for continuing to produce this product with all these [bad] reviews, and without warning!!!"
The named plaintiff in the lawsuit is Rodney Colley, who developed a severe rash in his armpits which he blames on Old Spice deodorant. He is seeking compensatory and punitive damages on behalf of himself and others who, like him, were injured because the brand failed to warn of the possibility of allergic reactions. Colley argues that Old Spice is defectively designed and formulated, and that the company should be punished for negligently endangering consumers, in addition to compensating for injuries.
If you or someone you know was injured due to a defective product -- be it deodorant or any other -- contact a lawyer. Many attorneys consult for free or a minimal fee and will be happy to assess your claim.