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June 2018 Archives

Does Coke Have 'Zero' Chance in Trademark Lawsuit?

There's a word for what the U.S. Federal Circuit Court of Appeals said in Royal Crown Company v. The Coca-Cola Company. It's "zero."

Of course, the decision is much more complicated but still came down to the same word. Basically, the appeals court zeroed out a trademark decision regarding the term.

The Federal Circuit said the Trademark Trial and Appeals Board erred in framing the genericness of the term and sent the case back for further consideration. For Coca-Cola, it's back to zero.