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Things aren't going so well for Here Comes the Bride, a New Jersey bridal shop featured last week on Free Enterprise when its manager refused to sell a wedding dress to Alix Genter on the grounds that she is marrying another woman.
As a result of the widespread media attention, hundreds of outraged citizens posted nasty reviews on the shop's Yelp page, calling the store's actions immoral and urging patrons to shop elsewhere.
Yelp is now in the process of removing those reviews.
While the review removal is unlikely to repair the reputation of the New Jersey bridal shop, it does serve as an important lesson for those of you who seek to grow your businesses with Yelp.
Besides the fact that you should always remember that one offended customer can translate into hundreds of poor reviews, it's important to keep in mind that you have some say over which reviews remain on your Yelp profile.
While such a request won't save Here Comes the Bride, it could potentially save you.