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How to Get People to Buy In Store vs. Online

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By Deanne Katz, Esq. on August 09, 2012 9:45 AM

LightSpeed and other tablet point-of-sale software does more than provide small businesses an alternative to the cash register. It provides a new way to compete with online retailers.

Cash registers are a way to hold money and make change. To track inventory, compare sales, and know the specifics of every product in the store, business owners had to do something else.

But POS software provides a way to handle those other things so small businesses can focus on keeping customers.

One of the big advantages small businesses have over internet retailers is the hands-on aspect.

They can talk to their customers, offer them a comfortable experience, and listen to their needs. That face-to-face interaction and the ability to hang out in a space before buying is what keeps customers in stores.

LightSpeed and similar programs can manage inventory so more items can be kept in the stockroom and free up floor space. They can also track the movement of retail to see what sells best.

The catch is that your inventory and sale records are now online.

That doesn't have to be a problem but keep in mind that information on the web can be hacked. Some companies make a serious effort to protect their clients' information. Some don't have policies that are as comprehensive.

Before buying POS software, check the manufacturer's privacy policy and the recourse for customers whose information is compromised.

While the U.S. has certain consumer safeguards, not all foreign countries do. It's important to check any policy before purchasing.

POS software like LightSpeed can be a huge boon to small businesses looking to compete in a digital world. Just make sure you're keeping your information safe when it goes online.

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