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You may have heard about the Best Buy coupon fiasco. And with the company now not honoring the coupons, you may be curious about the legal ramifications.
The electronics retailer recently offered an Internet coupon in a promotion: Get $50 off of your purchase of $100 or more if you pay with a Mastercard, reports The Huffington Post.
The coupon had some standard restrictions such as not applying to iPods and certain TV sets. But there were no restrictions on the number of coupons a customer could use, nor were there restrictions on using the coupons to purchase gift cards.
So bargain hunters were able to get Amazon gift cards and score other deals for a fraction of the actual retail price.
Someone at Best Buy obviously made a mistake, and a head or two will likely roll. But instead of honoring the Internet coupons, Best Buy has decided to reissue its coupon and change the promotion completely. Now the promotion is valid for only one day, for one purchase, and excludes all gift cards, writes HuffPo.
But can Best Buy do this? Can they simply renege on their coupon? Here are some legal issues to consider:
If you have legal question about your marketing practices, you may want to contact a small business attorney to make sure your coupons or other promotions won't come back to haunt you.
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