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Crowdfunding is the newest way to get a quick cash infusion, and potentially bring in more customers too. How can small business owners maximize its benefits?
It's not just a ploy for startups and small-time entrepreneurs who want to get a product to market. Thanks to the JOBS Act, crowdfunding can be used by any company to solicit donations or to find investors, a Forbes contributor writes.
This is all very new, and it can be hard to get a handle on which route to take. But if you keep these five tips in mind, you should be off to a good start:
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