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It's becoming increasingly clear to business owners: college students are a consumer group to be reckoned with.
StudentUniverse CEO Atle Skalleberg says that Generation Y -- the demographic encompassing those currently in their teens and twenties -- is now estimated to be the largest consumer group in history with back-to-school spending by college students in this U.S. this year expected to top $30 billion according U.S. National Retail Federation reports. But marketing to college kids requires a few extra precautions. Tech-savvy and deal-hungry college students are great at finding the loopholes in promotions and deals.
Here are five disclaimers you may need to add to your college marketing materials:
Don't let your business be outsmarted by college freshmen, put these disclaimers to work.
- Need legal advice on how your small business should operate? Consult with an experienced business attorney about your options.