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Doing business online means you can reach your customers anywhere. But it also means that your customers can come from anywhere, and some of those "wheres" have different laws that apply to doing business online.
One of those "wheres" is Delaware, and one of those laws is DOPPA: the Delaware Online Privacy Protection Act. DOPPA goes into effect on January 1, 2016, but your small business might need to start gearing up now. Here's what you need to know about Delaware's new online privacy law:
DOPPA Is for the Children
Like corresponding federal legislation -- the Children's Online Privacy Protection Act (COPPA) -- DOPPA restricts what kind of online ads can be targeted to kids. Websites and apps that are targeted to children are prohibited from advertising or marketing content or products that are inappropriate for children's viewing. This includes products like alcohol, tobacco, firearms, and pornography.
Although DOPPA mimics COPPA, the state law has a much wider reach than the federal legislation. DOPPA defines children as anyone under the age of 18, while COPPA applies to those under 13. And even if websites and apps aren't directed at kids, if they know that kids access the site they can't engage in targeted advertising of adult content by using any personally identifiable information.
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