Big Risks Pay: If you're not willing to lose or you need to hedge every bet, then you are not going to get big results. Bezos has bet on a few failing propositions, and his initial efforts at building Amazon failed. But he tried over again, twice, and eventually alighted on the current entity which has grown exponentially and employs hundreds of thousands of people. A sure bet, says Bezos, is no bet at all.
Focus on Customers: By focusing on the end user, Bezos is able to block out the noise of competitors. Rather than responding to each new innovation by another tech giant and panicking about being outdone, Bezos says he pays attention to what customers want. This drives the innovation and determines what risks Amazon will take, That way, Amazon is looking forward, not sideways, and aiming to please those it needs most, its customers.
Empower People: There are two things Bezos says he tries to do at Amazon. The first is to ensure that workers feel like owners by making them owners, providing stock options. Only when people have a stake in what they do will they take it as seriously as you. The other key with employees, according to Bezos, is to ensure that people along the chain of command can make decisions. This allows for faster and more dynamic decision-making, and prevents the stagnation that occurs when power structures are rigid.
If you're concerned about any aspect of business operations, speak to a lawyer. Get guidance to ensure that you make wise decisions that are legal, good for business, and work for you and your workers.