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You are not only a business person but a person, and you know how annoying other people can be, especially when they are trying to sell you on something. Yet you read so much different business advice that you can't always figure out when to be aggressive and when to be nice.
Opt for the latter whenever you wonder what approach to take because there are some deceptive trade and sales tactics that are not only unpleasant for the customer, but also illegal. Let's look at some sales tactics you should absolutely avoid for your sake and that of your customers.
Think Long Term
Some people can sell anything and some people will say anything to sell something. Although the bottom line depends on sales figures and not good feelings, you do need to be careful. Take a long-term view, understanding you want customers to come back over and over again and your business to last a long time. A sale you don't make today can turn into a much more lucrative deal down the line if you cultivate your customers.
Talk to a Lawyer
If you are concerned about an appropriate approach to marketing and sales, or otherwise want guidance on any aspect of business operations, talk to a lawyer. Get help setting up systems that comply with the law and work for your business.
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