Block on Trump's Asylum Ban Upheld by Supreme Court
Recently, high school student Anne Salvatore started a law blog. And while high schoolers start blogs left and right, not many seem to get traction, especially when a blog focuses on a subject as mundane as the Supreme Court.
However, for Salvatore, her blog, High School SCOTUS, has earned the notoriety that most law firm and lawyer blogs dream about. She's the talk of the legal town, and even had a feature in NPR and other national media outlets. People across the country, and spectrums of age and politics, are reading, and for a few very good reasons. As a result, the blog has become more active with more teen writers wanting to write about the High Court.
Below, you can read about three of the reasons her blog is better than most lawyers' and law firms' blogs.
1. She's Not Secretly Soliciting Clients
One of the big flaws that most lawyer and law firm blogs suffer from is that inherent tone of solicitation. When every blog post ends with "and if you have legal questions, contact us today," or something to that effect, your readership will very quickly see through your content, and potentially even question your credibility. And despite the fact that legal marketing these days pretty-much requires firms to maintain an active blog littered with "calls to action," if every blog is just a thinly veiled solicitation, you're doing it wrong. There's a time and a place for soliciting clients on your website.
2. These Writers Have Passion
When you stop soliciting via blog posts, you might discover one of the other big problems that lawyer and law firm blogs suffer: the writers really don't care about what they're writing about. It's pretty-easy to fall into the passionless blog trap when the main goal is SEO and keyword rankings. However, if that's the goal for your blog, you may want to consider finding a better way that readers will connect with more. If you're passionate about a topic that readers are interested in, then it'll likely show in your tone and the way you discuss it, and readers will notice.
3. Kids Say the Darndest Things
As noted by Above the Law, a unique perspective is worth a lot of views, and when Salvatore made a witty comment about the Kavanaugh confirmation process, Above the Law was ready to celebrate it and help up those numbers. And while your blog may not strive for ATL levels of snark, nor do you want to be known for saying the "darndest things," if you have an interesting perspective on an issue, sharing that, rather than some dry legal analysis that the average legal consumer isn't going to understand, could help your blog gain a following.