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Big businesses are involved in social media, whether they want to or not. That means their in-house counsel needs to understand the ins and outs of these interactive websites to continue protecting the company from legal harm.
It doesn't matter whether a business actually takes time to create an account on a popular social media website. Consumers, fans, and detractors can still bring the company into the online conversation and those actions aren't always legal.
As NBC's Twitter debacle during the Olympics showed, the way companies handle social media can have a huge impact on public perception.
So how can you manage legal concerns on social media in the best interest of your client?
There are many social media sites out there, but below we've covered some of the big ones that are more likely to cause concern for businesses.
All of these sites allow for takedown of unlawful material but think carefully before going that route. While it may be in your client's legal interests, there may be alternative routes to balance good publicity with legal rights.
If you're looking for inspiration, Jack Daniel's legal counsel knows how to deal with conflicts on the Internet and still come out on top.
This guide to social media can be adapted to other websites similar to how it works for the ones named above. Always keep in mind your duty to your client while patrolling the Internet.