In House - The FindLaw Corporate Counsel Blog

$1 Trillion Valuation, but How Do You Measure Success?

After Apple hit the $1 trillion mark, CEO Tim Cook told his employees that money isn't everything.

That's easy to say when you can buy a planet. And it's good to say before everybody asks for a raise.

Of course, it's also true. Like the boss said, it's more important to focus on doing a good job and staying true to company values. So how does your company measure success?

Measure of Success

Cook said money is a reward, but the company's success resulted from three things. In no particular order, he said it's about:

  • Products
  • Customers
  • Values

Innovation, of course, is also a big piece of the Apple's value. Cook said Steve Jobs believed in the power of people to solve the biggest problems -- "and that the people who are crazy enough to think they can change the world are the ones who do."

"It's you, our team, that makes Apple great and our success is due to your hard work, dedication and passion," he told them. It was a great speech, but what about the $1 trillion?

The Trillion Dollars

Apple became the first publicly traded company to be valued at $1 trillion in the United States. It was close, with Amazon and Jeff Bezos right behind.

For now, Bezos will have to settle for being the richest man in the world. He's worth about $150 billion, give or take a few billion.

It's all good to have values, but most workers would like a piece of that valuation. If you work at a company that is doing well, maybe it's time to ask for a raise or buy some stock.

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