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Did You Know's Average User is 42 and Female?

By Nicole Johnson, JD on May 25, 2011 6:49 AM

It's a fact that's greatest asset is you - our consumer audience. But have you ever wondered what the average user really looks like?

Well, we've thought about it. In fact, we think knowing a bit about your background helps us better provide you with the most useful, practical information we can.

We've learned that most of you are women between 35 and 54 years old, educated, employed and own your own home. Clearly a smart solid bunch. We figured this much out through independent research, surveys, and use of online analytic tools.

Here's more about the average user:

Gender - The majority of you are female, but we also have a good number of men searching our site.

Average Age - The average age of a user is 42.

Marital Status - More than half of you are married or in a domestic partnership, compared to those who are single, separated, widowed or divorced.

Average Household Size - Typical of the ideal American family, the average household size is 2.9.

Employment Status - Given the tough U.S. job market, it's nice to know that over half of you are employed full-time.

Home Ownership - A whopping majority of you own a home, compared to those who rent (or live with their folks).

Education - We're also proud to know that the majority of you have graduated from college, compared to those who graduated high school. Also, many of you have received a post-graduate degree.

Online Time - Finally, the majority of you spend an average of 14 hours per week online and have been surfing the web for more than 8 years now.

All in all, offers something for everyone whatever your gender, age, or employment status. That's why is the place to be for practical up-to-date legal information!

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