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FindLaw Visitors: An Eclectic, Curious and Good Looking Bunch

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By Andrew Chow, Esq. on July 09, 2012 10:02 AM

What do FindLaw.com visitors have in common? For one thing, you're all extremely smart and good-looking. O.K. that last part is just our opinion. However, we do have some interesting data to back up the rest of this information.

Let's start with a closer look. By tracking where our website visitors go when they arrive at FindLaw.com, we can make two broad assumptions:

  1. You're super-curious about legal issues, and
  2. You have an eclectic taste in legal topics.

How do we know this, and how do we produce content to meet your super-curious, eclectic tastes?

Let's take the George Zimmerman controversy as a case in point.

Visitors to FindLaw's Blotter, our popular criminal-law blog, have been keeping up with all the latest developments in the case -- from the shooting of Trayvon Martin, to Zimmerman's arrest, to disputes over bail.

But many visitors curious about the Zimmerman case also find themselves searching for related legal topics, such as Stand Your Ground laws in other states and even the Second Amendment right to bear arms.

"I'm surprised by the eclectic mix of topics that a particular visitor will look at," FindLaw's audience group manager Werner Colangelo said.

That's where FindLaw's 3 million pages of legal content and information come into play, to help satisfy a visitor's quest for knowledge no matter which direction her curiosity goes.

In fact, typical FindLaw visitors "seem to want to be informed about something even if it's not directly related to their original search," Colangelo said. "It's a good browsing mentality, actually."

In that eclectic spirit, here are some other fun facts about you -- FindLaw's smart, attractive, and curious visitors:

  • Nearly 90% of you live in the United States, with the UK and Canada rounding out the Top 3 countries.
  • Most of you use Internet Explorer, with Firefox and Chrome browsers far behind.
  • To access FindLaw's mobile website, you prefer to use Apple's iPhone, iPad, and iPod Touch.

However you found your way to FindLaw, we're happy to satisfy your legal curiosities. If there's a legal topic you feel we're missing, feel free to drop us a line via Twitter (@FindLawConsumer) or at our FindLaw for Consumers Facebook page.

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