Block on Trump's Asylum Ban Upheld by Supreme Court
For many small law firms and solo practitioners, search engine optimization means simply showing up at the top of an Internet search-results list.
But to truly get the results you're after -- i.e., to turn website visitors into paid clients -- you'll need much more than a high page rank. And that's where FindLaw's lawyer marketing team can help.
Just ask Scott Shockney, one of FindLaw's senior SEO strategists. His main goal, as he describes it: to "deliver some fresh 'awesome' to the client."
To Shockney, that means giving FirmSite clients "value outside the box" and looking for ways to convert clicks into quality, revenue-generating leads.
"Not every site has a traffic problem," Shockney explains, "but every site has a conversion problem."
Addressing that problem can be an awesome challenge that involves more than just improving a FirmSite's Google ranking. It may also require revamping the site's content, design, or SEO, or even launching an offline campaign to meet the firm's particular goals.
Case in point: A FirmSite client in California that wanted to expand into a new geographic area. A multipronged strategy of paid search results, revised web content, and attention-grabbing roadside billboards did the trick.
In another example, Shockney helped a FirmSite client in Texas build an entire social media campaign around the dangers of texting and driving. As part of its #TxtFreeTX effort, the firm is awarding scholarships to local high-school students who take part in an online pledge.
How can your firm get similar, creative results from FindLaw? Shockney recommends communicating and collaborating with your lawyer-marketing team, being ready and willing to change (and change quickly), and to set goals that are "DUMB": doable, understandable, manageable, and beneficial.
It all begins by contacting your local FindLaw lawyer-marketing consultant and receiving a free analysis of your marketing needs. Pretty soon, you and your firm will be reaping the rewards of awesomeness.