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Survey Says... FindLaw Readers' Opinions Matter

By Robyn Hagan Cain on April 02, 2013 4:58 PM

For more than 30 years, Americans have tuned into "Family Feud," a game show that features ordinary families facing off to guess the top responses to survey questions. The host will offer a prompt like "Name a place you visit where you aren't allowed to touch anything," and players will shout responses like "Museum!" and "Zoo!," attempting to win a cash prize.

But a "Family Feud" survey exists only to create topics for the show. At the end of the day, the answers are reported and discarded.

At FindLaw, we view surveys differently. Here, survey responses represent the beginning of an inquiry, not the end. Throughout the year, we constantly analyze survey data to learn how we can improve the consumer experience.

FindLaw conducts three types of surveys each year: an annual legal needs telephone survey, ongoing website surveys about our site's content, and surveys about our website's design.

FindLaw's legal needs survey is similar to a Gallup poll: It's a statistically significant national telephone survey. From that survey, we learn about the most pressing legal needs facing consumers, how they choose their attorneys, and whether they are happy with their legal outcomes.

Once we have that data, we consider how we can adapt the information on to help our readers find the answers they need more efficiently. For example, if we see that respondents have become more concerned about living wills, we'll look for ways to improve our Learn About the Law articles on living wills.

The legal needs survey attempts to track national trends, but FindLaw also wants feedback from individual users. That's why we conduct website surveys on

If you're a frequent FindLaw visitor, you've probably received a pop-up request to answer a few quick questions about the site. Did you know that we review all of these survey responses every month? For example, if a reader tells us that a term is confusing or a link color is hard to read, we'll take a look at the "problem" area, and figure out the best fix. Just one person speaking up can make a difference to the entire FindLaw community.

So if you see a survey request on, or receive a phone call at home for our annual legal needs survey, please take a minute to answer the questions. You response matters, because it helps us make -- the top source for legal information on the Internet -- even better.

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