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Twitter, LinkedIn Are 'Following' FindLaw to Sunnyvale

By Brett Snider, Esq. on August 27, 2013 4:20 PM

Twitter and LinkedIn are soon to be FindLaw's new neighbors in Silicon Valley, but our Social Media team already considers them to be old friends.

Although the two tech giants will now be physically closer to our office in Sunnyvale, California -- where many of FindLaw's engineers and lawyer-writers are based -- FindLaw has already integrated both Twitter and LinkedIn into our marketing strategies and social presence.

So just where in our "trending" neighborhood will these social companies be locating?

Twitter's New Nest

As early as May, rumors were flying that Twitter would expand its physical presence south of its HQ in San Francisco. And as luck would have it, they leased a space just steps away from FindLaw!

Twitter's Sunnyvale office LinkedIn's Sunnyvale campus
Twitter's new office in Sunnyvale, California (pictured left), is just steps from FindLaw's Silicon Valley location, while LinkedIn is constructing a new campus (right) less than a mile away.
(Photos by Andrew Chow, FindLaw Audience Team)

The San Jose Mercury News reports the location was chosen for its proximity to commuter rail and "downtown amenities," but we can't help but think that Twitter was wooed by the notion of sharing a parking lot (and food trucks) with FindLaw.

As Twitter continues to expand, FindLaw's Social Media team is already expertly employing their product to spread our content. We know that not only is Twitter a perfect listening post for new content, it also allows FindLaw to be part of the greater community.

FindLaw doesn't just use Twitter to broadcast our own content; sharing external sources like Above the Law and Ms. JD helps FindLaw give our followers a bigger picture of the legal world.

This strategy might explain why FindLaw's Legal Consumer and Legal Professional Twitter accounts have nearly 40,000 followers between them. (If you're not one of them already, what are you waiting for?)

LinkedIn Moves In

Along with Twitter, LinkedIn has also deemed Sunnyvale as a great place to expand. The new LinkedIn campus -- located "between the McDonald's and the Wendy's," according to FindLaw Consumer Blogs Editor (and fast-food connoisseur) Andrew Chow -- is slated to host about 2,900 employees when it opens next summer, reports the Mercury News.

While LinkedIn now prepares to add new names and faces to its employee database, our social media strategists are helping FindLaw maintain its presence on LinkedIn.

Our LinkedIn page is loaded with daily updates from the FindLaw team as well as lawyer marketing tips and trends -- a mix of FindLaw articles, outside content, and even a relaxing work-life balance article each Friday. If you're on LinkedIn, check out our profile page and click "Follow" to see our updates.

FindLaw welcomes both Twitter and LinkedIn to our Sunnyvale 'hood. As all of our companies continue to grow, we're looking forward to making new connections and sharing even more engaging content.

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