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And while re-branding can be great for most companies, the public policy concern with making tobacco more appealing is very real. Especially considering that FDA found that 17-year-old smokers are three times more likely to smoke a flavored cigarette than smokers older than 25. Add to that flavors, colors, and repackaging and you may wonder whether you are reaching for a pack of gum or a pack of smokes. And the risk becomes all the greater when the person rolling through the checkout is a teenager, reaching for the same pack.
The House of Representatives voted in April 2009 to grant FDA the authority to regulate production, sale, and marketing of tobacco products such as cigarettes. No matter what it tastes like, the negative health effects of smoking are grim. Nearly 500,000 Americans die from tobacco-related causes each year. Smoking is responsible for 87% of all lung cancer deaths.
Though cigarettes may still not be tobacco-free, the FDA is on the case to make sure they remain flavor-free.