The folks at FindLaw's Lawyer Marketing Blog have posted an excellent rundown of how to get started on Twitter and incorporate the service into your legal marketing arsenal. Not only does the post introduce you to Twitter (just in case you've been living in a cave for the past year), it also has a list of Twitter best practices that will help you reach out to potential clients and expand your business.
Twitter can definitely be a great way to spread the work about you and what you do, but we wouldn't be lawyers if we didn't think about liability, right? Well, it just so happens that Twitter is starting to generate some interesting legal questions, and a host of practical questions as well. The possibility of liability for defamation is obvious, but law firms
and companies also face the possibility of disclosing confidential
information or even committing securities fraud. The Utah Attorney General even inadvertently announced his candidacy for a US Senate seat on Twitter.