I talk a lot in this space about using blogs as a way to promote your practice or firm. This webinar will take you through the essential points involved with starting a blog, as well as using surveys to enhance your client relationships.
Thursday, June 18, 2009
12pm to 2pm EST
The blog wave is growing and hasn't come close to cresting. Find out
why - and learn how to use this powerful communications vehicle to
enhance your firm's visibility. In this Webinar, experts explain:
The nuts and bolts of setting up a blog, including choosing your team and your editorial focus
How to grow compelling content from within your firm
Syndicating your blog for maximum visibility
Allowing topical content to appear associated with your brand on the Web where clients and prospects may read it
Improving your position in search results
This presentation will also examine the importance of survey
research as a vehicle to deepen client relationships. Specifically, it
will cover how surveys help you to:
Stay in touch with clients
Understand how the corporate community views your firm in relation to competing firms
Raise your firm's "thought-leadership profile"
It will also discuss how survey tools have become increasingly affordable and manageable.