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Arizona Firm Loans iPads to Top Clients to Communicate Better

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By Cynthia Hsu, Esq. on July 19, 2011 6:42 AM

Have you ever thought about giving an iPad to your clients?

Two Arizona attorneys are doing just that. Marc Lamber and James Goodnow have been utilizing tablet PCs to their fullest, and including doling out the tablets (on loan, of course) to 20 of their clients.

The creative use of technology is aimed at making their law firm more accessible to their clients, and is also used so that the attorneys can create presentations, reports The Arizona Republic.

Specifically, Lamber and Goodnow say that the tablet PCs have been useful when dealing with their personal injury clients, many of whom might not have access to smartphones or BlackBerrys that would let them track their e-mail and messages readily. Loaning out iPads, however, can help their clients keep up to date, reports The Arizona Republic.

One of the clients, Melissa Frankel, was able to use her loaned-out iPad to use a dedicated e-mail account, call her attorneys, have Skype conferences, and take pictures of the accident scene, The Arizona Republic reports. The result? Fewer trips to the lawyers' offices, and time saved.

Whether or not your firm will benefit from loaning out iPads is partially dependent on the firm's practice areas.

If your firm is focused on big corporate clients, giving the client a dedicated iPad may not be necessary since it is likely they will have tablet PCs of their own.

But, if your client base is made up of individuals who have a difficult time getting in touch with you, an iPad can be a good way for your firm to make sure your client feels like they are well taken care of - and that they can reach you at a moment's notice.

Using iPads can also be extended beyond simple client care. For example, attorneys can use tablets in the courtroom themselves to check e-mail, look up documents and do some legal research. So, while giving iPads to clients can help your business - maybe keeping some iPads for yourself will be useful too.

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