More than 3/4 (81%) of consumers with a legal need use the Internet to access legal information and products, according to FindLaw's Consumer Needs Survey. A growing number of those consumers are also using the web to find and research potential legal representation.
Attorney websites have thus become an essential part of the legal business, giving potential clients access to a wealth of critical information. And for the lucky ones, a website can even provide a bit of unexpected publicity.
Attorney Lyne Ranson, who happens to be a FindLaw client, would know about this first hand. Her strong online presence landed her a cameo on MTV's reality show Teen Mom:
(Located at 46:25 and 57:29)
This clip is a great example of just how consumers use the Internet to find an attorney. After Googling "divorce lawyer in Charleston WV," Leah pokes around Ranson's website, eventually giving her office a call.
But what drew Leah to Ranson's practice? Besides a Google search, that is.
Consumers are drawn to easy-to-follow, user-friendly sites, according to the FindLaw survey. They want to know who you are, what kind of law you practice, and whether you've had any notable successes. They don't want hidden contact information and flashy websites that won't load.
Even clients who receive recommendations from friends and family look for these kinds of sites, reporting that they, too, validate referrals online. Clients want to get a sense of who you are and whether you're the right fit.
FindLaw puts a lot of work into building client-friendly websites that make a great first impression. So if you're thinking about joining the worldwide web, think about us.