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In this digital age, you have to embrace technology to compete.
It doesn't matter if you practice intellectual property or drunk driving law. If you don't keep up with the newest trends and technology, you're at risk for being left behind.
One of the newest law firm marketing tactics being adopted by attorneys is law firm web chat.
A stale, static website may no longer be enough. This is because you can search engine optimize (SEO) your website to the fullest, but if you can't convert any of those eyeballs to clients, then all this SEO is for naught.
However, with a law firm web chat, you now have a tool to convert these visitors into clients.
A web chat allows web visitors to type responses back and forth with one of your firm's customer representatives. A live person will handle the initial intake with a visitor and can interact with the potential client directing him or her to the services you provide and educating the potential client on how you may be of assistance.
Law firm web chat is growing in popularity as a law firm marketing tool as 44 percent of online consumers said they appreciate the ability to interact with a live person, according to a study by Forrester Research.
The law industry has exactly been known as cutting edge. So attorneys who adopt law firm web chat may be able to set themselves apart from the competition.
If you are looking to increase your firm visibility and conversion rate, you may want to speak with a FindLaw law firm marketing consultant. FindLaw offers web chat solutions, and a consultant can help you set up a law firm web chat.