The key to starting a successful law practice may be finding the right niche.
As a result, attorneys are dividing and subdividing practice areas to become masters of their domain. This trend is especially noticeable in family law, as divorce for men law firms have been popping up.
After all, half the clients in a divorce will be men. By being a divorce lawyer for males, you can cater (and market) to the unique fears of getting a raw deal as the husband, reports The Wall Street Journal.
Many of these divorce for men law firms make their manliness obvious as soon as you walk into their office. You may notice ESPN on a flat screen TV in the waiting room and a copy of Men's Health on the table. This will all help the client become comfortable.
As far as legal advice goes, family law is still ultimately about state law and getting a favorable judge. So it doesn't matter if you're a "divorce for men" or a "divorce for women" attorney, the arguments you make will depend upon the law and not your client's sex. However, divorce for men lawyers can help men avoid common traps and get them through a difficult time.
For example, a lot of men end up getting kicked out of their own home due to a restraining order. A specialist attorney can coach a man on how to avoid arguing with your spouse in public and other dumb moves that can get you kicked out, reports the Journal.
Ultimately, creating a specialty practice area like a divorce for men attorney is a marketing tactic. A potential client will probably look more favorably upon a law firm that caters to their unique circumstances, as opposed to a law firm that covers the general practice area as a whole.
You can learn more about effective lawyer marketing for your firm by speaking with a FindLaw consultant.